Having a strong LinkedIn profile is beneficial for a company for several reasons. It provides another digital touchpoint for your brand, can connect you to strategic partners or services, and can draw in candidates. It is also a place for you to demonstrate your expertise in your space. Here are 7 tips to revamp your LinkedIn profile today.
Pay attention to the details. Ensure the accuracy of your profile information. The last thing you want is a typo in your contact information when a potential client or candidate is looking to connect.
Choose the right photos. Make sure the profile photo and banner image are inviting and sized correctly. The profile photo is the first visual touchpoint of your brand. Your background photo is the second visual element at the top of your profile page. It grabs people’s attention, sets the context, and shows a little more about what matters to you. More than anything, the right background photo helps your page stand out and stay memorable.
Create an eye-catching headline. Make every word count in your headline. LinkedIn profile headlines are limited to 120 characters. Immediately under your company’s name, your page headline is prime real estate to communicate your brand message. Your headline needs to grab readers’ attention and make them want to stick around to enjoy the rest of the stellar content on your page.
Post, post, and post some more. The more you share and comment on content, the more you establish your expertise and thought-leadership credentials on LinkedIn. Publishing long-form posts are the natural next step to take. Be ready for your long-form posts to start new conversations too. Keep an eye on the comments and be ready to respond.
Personalize your LinkedIn URL. All company pages are given a standard LinkedIn URL during creation. This URL can be customized to your company’s name for a polished look. Making the change is easy and just takes a few clicks. Also, don’t be concerned about losing traffic that might be directed to your old URL - creating a vanity URL for your page won’t deactivate your main one.
Networking. One of the easiest ways to grow your LinkedIn network is to be a social butterfly. Sync your profile with your email address book. This enables LinkedIn to suggest people you could connect with. It’s amazing how effective this can be at surfacing relevant people for you to reach out to. Beyond this, get into the habit of following up meetings and conversations with LinkedIn connection requests – it’s a great way of keeping your network vibrant and up to date.
Share your marketing collateral. The marketing collateral that you produce for your business can add an extra dimension to your own profile as well. Sharing case studies, client testimonials, and other brand content helps people understand what exactly your company does. It demonstrates passion and commitment as well.
With your company’s LinkedIn page optimized, you’ll be ready to begin publishing resources, connecting with peers, and increasing brand awareness.